The complaints spoke directly to the advertising of unrealistic images of beauty and its societal backlash and were subsequently banned by the Advertising Standards Authority. Hats off to Jo Swinson for making the call to the Advertising watchdog and for getting the ball rolling.
Take away: While Swinson may have had her political background and Parliament on her side, we all have the power to make these calls and demands. I remember a dog food commercial that aired in maybe 2003-ish. It suggested that dogs were overweight and needed to be put on a diet. While there are times when this may be true and different types of mealplans or dog food may be in order, that was not the intent of this commercial. The ad was taken off the air after the manufacturer was inundated with angry consumers reacting to the message.
So… if it bothers you, say something! We do have the power to affect change!