not pretty enough

Lancôme was recently taken to task with complaints about their use of photo-altering techniques in advertisements featuring Julia Roberts and Christy Turlington. It seems that even these two beauties are not pretty enough to escape an airbrusher’s heavy hand.

The complaints spoke directly to the advertising of unrealistic images of beauty and its societal backlash and were subsequently banned by the Advertising Standards Authority. Hats off to Jo Swinson for making the call to the Advertising watchdog and for getting the ball rolling.

Take away: While Swinson may have had her political background and Parliament on her side, we all have the power to make these calls and demands. I remember a dog food commercial that aired in maybe 2003-ish. It suggested that dogs were overweight and needed to be put on a diet. While there are times when this may be true and different types of mealplans or dog food may be in order, that was not the intent of this commercial. The ad was taken off the air after the manufacturer was inundated with angry consumers reacting to the message.

So… if it bothers you, say something! We do have the power to affect change!

To read full story: http://www.dailymail.co.uk/femail/article-2019162/Julia-Roberts-Christy-Turlington-L-Oreal-adverts-banned-airbrushing.html

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About Jodi Rubin, ACSW, LCSW, CEDS

Jodi graduated with a B.A. in Psychology from SUNY at New Paltz and earned her Master’s degree in Social Work from New York University. In addition to over a decade of work as an LCSW and Certified Eating Disorder Specialist with individuals, families and groups in her private practice, Jodi is a NASM (National Academy of Sports Medicine) Certified Personal Trainer and created Destructively Fit®, a training that addresses eating disorders within the fitness industry. She is a former director of Day Treatment at The Renfrew Center for Eating Disorders and a founding member of Metropolitan Psychotherapy and Family Counseling Practice. Jodi also specializes in infertility and has served on the Clinical Advisory Board of Seleni Institute since its inception. Jodi is the creator of a curriculum on eating disorders for the Graduate School of Social Work at New York University and has been teaching this course, as well as guest lecturing in the NYU Post-Master’s Program, since 2007. Jodi actively lectures and teaches students, families and professionals throughout the metropolitan area about the etiology, prevention, treatment, assessment and work with eating disorders. Through psychotherapy and supportive work with adolescents, adults and families, Jodi works to create a secure sense of self, increased self-esteem and a healthy relationship with self and others. She works with an eclectic person-centered approach and tailors her practice techniques to the unique needs of each individual. Please feel free to contact Jodi directly in her Greenwich Village office, 212.529.5811. View all posts by Jodi Rubin, ACSW, LCSW, CEDS

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