Category Archives: media literacy

the biggest loser, is anyone really winning?

I can’t begin this post without first stating that in no way is this about Rachel Frederickson. I don’t know her, I never met her and I’ve never had any contact with her. I am also not a part of The Biggest Loser and don’t really know what goes on the behind-the-scenes.

While writing this, it feels uncomfortably clear that Rachel will likely be reading much of what is written about her and her body. She will read the criticisms, concerns and maybe even how impressed and inspired people are. I want to express that the intention of this post is to draw attention to the larger issues at hand and not to criticize Rachel in any way.

However, Rachel is at the center of this long overdue firestorm around The Biggest Loser and is an example of what I’ve been ranting about for years.

260lbs to 105lbs (a 59.62% loss of total body weight) in 7.5 months time. At 5’4″, that equates to a BMI of 18 – clinically underweight.

I have enormous respect for the men and women who choose to wage their internal battles and to do so publicly, is another level of courage. We all need motivation and if going on a reality television show is that for someone, then who am I (or any of us) to judge.

Some are entertained and maybe even motivated by these heartfelt stories. The network and staff make money from these same stories. It’s a fair trade. Participants get services for the fee of doing it publicly. As long as everyone is consenting and willful, so be it.

I do, however, have an enormous problem with the treatment of those who are willing to be vulnerable (body and soul) in front of an audience of millions and share the innermost struggles that have haunted them for years, most times decades. Their willingness to do this does not give license for inadequate and improper treatment.

To my knowledge, most (if not all) of these participants at some point in their journey have an emotional epiphany that their relationship with food is actually related to their relationship with themselves and that this is the root of the problem. This is an eating disorder defined! So if we acknowledge this, now we have a show about men and women who are struggling with eating disorders and we are watching them deal with the food and exercise part of their treatment. Except… where is the treatment? Where is the intense psychotherapy that is necessary to deal with the underpinnings of eating disorders? We know that a positive prognosis for eating disorder recovery has to do with three things: specialized treatment, adequate amounts of treatment and long-term follow-up. The Biggest Loser offers none of these things. So in essence, The Biggest Loser is treating the symptom of the eating disorder (the food piece) without addressing the things that will actually affect real, long-term and meaningful healing and change.

My other concerns are about the fitness professionals on the show offering some sort of intermittent therapy throughout these weight loss journeys. Offering any type of therapy falls outside of their scope of practice and is in direct conflict with their Code of Ethics.

We also know that losing a large amount of weight in a short period of time is dangerous. Additionally, having formerly sedentary individuals take on rigorous and intense exercise regimes is also dangerous. I realize that there is a full medical staff who monitors them but the fact that this is necessary is my case in point.

I can go on and on about how these types of shows are exploitative but the fact remains that these are the types of shows that bring in ratings and money to those involved so there is an investment in keeping them alive and running. I will table that for another time.

But I will say… if we are going to have shows like these, despite my stated opinion, then they need to be done responsibly. The issues need to be dealt with appropriately and the participants need to be taken care of.

The Biggest Loser finale seemed uncomfortable for everyone. Rachel Frederickson’s transformation was undeniably extreme and the looks on the trainer’s (and everyone’s) faces reflected that. I can understand the way the show unfolded because it would have been even more awkward and even unfair to Rachel for the show to have been halted and an intervention be made right there, on the spot, in front of millions. The show progressed as it needed to.

Since then…

Jillian Michaels’ Twitter response was this:
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The Biggest Loser’s Twitter response was this:
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Rachel’s The Biggest Loser trainer’s, Dolvett Quince’s, Facebook response was this:

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Rachel Frederickson had a media conference call yesterday morning (you can see the transcript at realityworldtv.com) and when asked about her food and exercise routine, Rachel explained that she was given a 1600 calorie budget by her “support system” at The Biggest Loser and would take “maybe three or four classes a day and just really have fun with all the people in the room. It was pretty cool! I’d be in Zumba and then I’d be going to spin class, and actually, I never used to like running. And so now, I really like running.

The interviewer’s response: “That is a lot of exercise in one day though! Impressive.

“Impressive?!?!” – REALLY?!?!?!

What is critical is what happens now. I don’t point a finger at any one person in particular but collectively, there is a huge problem here. Do we accept this transformation as “impressive” or do we dig a little deeper and stay with the uncomfortable truth that there is more here than what meets the eye? And will “we” as a society turn the other cheek and thus, sign off on the irresponsibility that is happening here with The Biggest Loser and shows of the like?


no pain, no gain?

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The idea of “fitspo” (short for fitspiration / fitness inspiration) has been on my radar for a while and I’m glad that it has received increased attention over the past few months! A huge part of my attempt to address this issue, and the issue of destructive behavior in the fitness world has been the creation of Destructively Fit®. Check out the recent press and more articles about Fitspo!

For me, it’s difficult to discuss “Fitspo” without first saying something about “Thinspo” (short for thinspiration / thin inspiration). Thinspo was first found on pro-ana and pro-mia (pro-anorexia and pro-bulimia) websites that shared eating disorder tips and tricks, blogs, journals and photos of emaciated women and men reinforcing destructive ideals and behaviors, particularly eating disorders. Oftentimes, the men and women who were engaged in these websites were those with an incredibly strong link between their identity and their eating disorder and demonstrated a significant denial of self.
(note: due to the efforts of media watchdogs, most of these websites have been removed from the internet)

While some Fitspo is truly healthy and inspiring, plenty of it is unhealthy and hauntingly similar to Thinspo, offering unrealistic and damaging expectations and fitness ideals. Many of the photos are of uber-cut scantily clad men and women.

Just to give you an idea, I’ve seen many messages like these:
“do it for the thigh gap”
“eat wise, drop a size”
“do it so you don’t have to untag yourself in pictures because you look fat”

I’ve seen an abundance of these types of Fitspo tweets:
“you can’t be small if you eat it all”
lists of foods that make you less hungry
how to have a “flatter stomach”
“diet mistakes”
lots of tips + tricks that have nothing to do with fitness – at least in my opinion!

No pain, no gain? Healthy exercise is not about getting hurt. It’s about paying attention to your body. While it has always been important to maintain a balance and groundedness in your own self and your own personal health and fitness goals, it seems more important than ever to keep these things in mind and also, to manage your expectations!

Learn to recognize healthy and unhealthy messages and ALWAYS #HonorYourBody!


i think your avatar is better than my avatar

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The study was done and Facebook envy is, indeed, real. Perhaps you have already suspected this to be so, perhaps you have already experienced this to be so. The German study, “Envy on Facebook: A Hidden Threat to Users’ Life Satisfaction?,” states that Facebook produces, “a basis for social comparison and envy on an unprecedented scale,” and that, “the spread and ubiquitous presence of envy on Social Networking Sites is shown to undermine users’ life satisfaction.” Powerful words!

According to the study, the 30 billion pieces of content shared each month create a narrowed down 13 emotional responses from respondents. 43.8% experienced positive emotions: joyful/fun, satisfied, informed, excited + relaxed. 36.9% experienced negative emotions: bored, angry, frustrated, guilty, tired, sad, lonely + envious.

Facebook users actively engage in social comparison, e.g.: how many birthday wishes a friend received on their Facebook wall or how many “friends” their friends have. Women were more focused upon physical attractiveness and sociability while people in their mid-thirties are more likely to envy family happiness.

The fact that people’s avatars are a narcissistic self-presentation has been well researched and well documented. If you would like to keep social networking as a part of your life, then make sure it’s an enjoyable part! To do this, you must moderate for yourself how much is too much and know when to step away.

The next time you find yourself drawn to any social networking platform, pay attention to how it makes you feel and make sure that you’re getting what you’re looking for!


WARNING: this is my body, not yours!

Stella Boonshoft’s blog, The Body Love Blog, has gotten a lot of well deserved attention over the past few days. If you haven’t heard, she posted a scantily clad photo of herself showing off her body. Stella explained, “I found that after years of struggling with my body image that really there was no way to justify the bullying and the torment I endured as a child and as a teen.” She went on to say that, “we don’t have the authority to make assumptions about other people’s health based on the way they look. And I finally came to a place where I was really happy with the way I looked… I wanted to give a message to the bullies who had tormented me that it didn’t work.”

Stella’s blog post:
WARNING: Picture might be considered obscene because subject is not thin. And we all know that only skinny people can show their stomachs and celebrate themselves. Well I’m not going to stand for that. This is my body. Not yours. MINE. Meaning the choices I make about it, are none of your f****** business. Meaning my size, IS NONE OF YOUR F****** BUSINESS.

If my big belly and fat arms and stretch marks and thick thighs offend you, then that’s okay. I’m not going to hide my body and my being to benefit your delicate sensitivities.

This picture is for the strange man at my nanny’s church who told me my belly was too big when I was five.

This picture is for my horseback riding trainer telling me I was too fat when I was nine.

This picture is for the girl from summer camp who told me I’d be really pretty if I just lost a few pounds

This picture is for all the f****** stupid advertising agents who are selling us cream to get rid of our stretch marks, a perfectly normal thing most people have (I got mine during puberty)

This picture is for the boy at the party who told me I looked like a beached whale.

This picture is for Emily from middle school, who bullied me incessantly, made mocking videos about me, sent me nasty emails, and called me “lard”. She made me feel like I didn’t deserve to exist. Just because I happened to be bigger than her. I was 12. And she continued to bully me via social media into high school.

MOST OF ALL, this picture is for me. For the girl who hated her body so much she took extreme measures to try to change it. Who cried for hours over the fact she would never be thin. Who was teased and tormented and hurt just for being who she was.

I’m so over that.

THIS IS MY BODY, DEAL WITH IT

Stella, you are right! Your body is her own, your body is beautiful and you are stunning! Thank you for your courage!

And for everyone else… let’s be inspired!


Barneys, leave Minnie Mouse alone!

Change.org has begun a petition against the Barneys’ “Electric Holiday” display for this upcoming holiday season. See here for the details about this outrageous display and then go here to sign the petition.

Please pass this along to everyone who you feel might be a potential supporter. Thank you!


seriously, think about it…

I have so much to say about this, what i consider, brilliant illustration of the insane lengths both men and women go to in order to manipulate their bodies into some crafted unrealistic ideal of perfection.
Bravo, Leanie van der Vyver!

What do you think? I really want to know… (comment below)


skinny minnie

Women’s Wear Daily reported yesterday that Barneys teamed up with The Walt Disney Co. to create “Electric Holiday,” an exciting film for the upcoming holiday season. Merging the concept of Disney’s Main Street Electrical Parade with high fashion, the film will feature Disney’s most famed characters on a Paris catwalk.

When interviewed about the project, Barneys creative director Dennis Freedman detailed the immense time spent reviewing, “The world of the Paris fashion shows, of fashion, of people in fashion, of the rituals, all of the idiosyncrasies. The important thing to me was always that it had to be authentic. It really had to hit the nail on the head in every detail… When we got to the moment when all Disney characters walk on the runway, there was a discussion,” Freedman recalled. “The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don’t change. I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed. When you see Goofy, Minnie and Mickey, they are runway models.”

It seems that the bodies of the original Disney characters have been deemed unacceptable for the runway. These iconic characters needed to be turned into supermodels. In order to fit the mold, they were severely slimmed down (read: made gaunt and anorexic).

Needless to say, Electric Holiday has sparked generous amounts of controversy. What do you think about it? High fashion or highly disturbing?


to be or not to be connected (and how much)

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Over the past 20+ years, the internet has become a source replete with information and seemingly everything else one needs, and now even social networking! Facebook, Twitter, LinkedIn, MySpace, GooglePlus+, digg, flickr, Pinterest, Foursquare, and countless more social networking sites have banked millions of users in a flash. People are eager to virtually connect.

This acquisition between man and machine has led “Internet Addiction Disorder” to be considered as a new diagnosis in the upcoming revised Diagnostic and Statistical Manual of Mental Disorders. The point is, people can’t seem to get enough! A 2011 comScore report explained that, “social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011.”

Many studies have revealed a positive correlation between time spent on the internet and levels of depression and anxiety. I have heard many first-hand accounts of the “to be or not to be connected” dilemma. It seems that so much happens through social networking that it is actually extremely difficult for teens (and increasingly, for adults) to not be connected. And once connected, it’s even harder to prevent yourself from falling into the deep abyss that is social networking.

Weddings, anniversaries, birthdays, births, deaths, sales, events, gatherings, parties, you name it, it’s out there. Status updates, tweets, Photoshop (yes, people alter their photos) and Instagram allow users to show only their most prideful moments and impress upon their viewers only the life that they want to promote having. People show only what they want others to see. The idea of who they want to be. A true avatar. Of course, at the deep end of the abyss lie phenomena such as exchanging passwords, “Facebook stalking” and bullying.

There is also a valuable side to it all. Social networking has aided in countless reconnections of long lost friendships, can be a source of speedy free flowing, useful information, and can offer a forum in which to broadly share anything in one fell swoop. And let’s face it, it can be fun!

So, if you engage in online social networking, to be or not to be connected is probably less the question than the question of how much feels like the right balance to you. How much time and how many networking outlets allow you to get what you are looking for but not creep over the edge of “too much?”

Some things to keep in mind as you engage online:
Behave responsibly. Once it’s out there, you can’t take it back.
There is no privacy guarantee. Anything can be cut and pasted
Be selective. Choose your friends wisely!
Use trusted sources.
Know where your information is coming from.
Don’t believe everything you read. Realize that people share what they choose to share and that many times, this is not the entire story.
Don’t compare. Just as we must be weary about the altered photos we see in magazines, we must be clear that we may be getting the edited versions, photos and stories of the people with whom we connect.
Know your limits. Recognize when you are spending excess amounts of time glowing by the light of your computer screen and know when to back away.
Recognize when social networking changes from fun into depression or anxiety, e.g.: “everyone else is doing… except for me.” “I need to post something to show that I am fun, cool, popular, etc.”

So off you go, perhaps to tweet or to check your Facebook. Whatever you choose to do, make it your intention to keep in mind what you are wanting to get out of these engagements and make sure that you get what you are looking for. If you’re not, perhaps it’s time to re-evaluate, scale things back or pull the plug for a while! Or… mix it up and go old school! Turn off your computer and your phone and engage over a coffee or a meal with someone!


whoopsie! i fell victim to photoshop.

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I was speaking with a friend recently about the impact of the media on self-esteem, etc. and I told her the story of my own experience with edited photos. Her response, “you should write about that for your blog!” So, here’s my confession…

In addition to teaching at New York University (who incidentally just last week requested a head-shot), I do many lectures and workshops in and around NYC. Prior to these engagements I am frequently asked for my bio and head-shot. For years I have provided a bio but never got around to getting a head-shot, in addition to feeling it was entirely unnecessary. Finally, for whatever reason, I decided to give in.

I was given oodles of advice about make-up, clothing, colors, hair, background, etc. by many friends within the entertainment industry. This head-shot project was turning into a bit of a monster. Being true to myself, I did my own hair, threw on a pair of jeans, my favorite boots and the minimalist bit of make-up that I wear. The day was one of the windiest days in March 2011 and, being that it was outside, the entire photo shoot was hilarious. Most of the time the focus was on making things look as though they weren’t windblown.

I finally received my photos and without thought, I sent out the edited one (see above) to someone who had requested it, in addition to uploading it to the “about Jodi Rubin” section of this blog. Until it occurred to me, a few weeks later, that I had used the edited photo without any thought. Somehow, I assumed that it was the photo that should be used. Taking another look, I realized that I actually didn’t like the edited photo. It didn’t look like me. I have more wrinkles and grey hair than is shown. My face is also a slightly different shape than the carved away version would have you believe. Lastly, my edited photo completely undermines my opinions about the impact of media on self-esteem. I immediately deleted the photo and uploaded a raw image. I feel more comfortable and I actually like it better. And… if you know me, you may also be of the opinion that it actually looks more like me!

That’s my story. I feel proud to have realized my error in judgment, actually my complete lack of thought, and am happy to show off my imperfections. After all, I earned every wrinkle and grey hair! So I encourage you to embrace every wrinkle and grey hair you’ve got because you’ve earned them, too!


not so happily ever after

What little girl doesn’t like princesses? Most of them have been swallowed up by the whole phenomenon. While these princesses frequently have strengths, what is front of mind for most tots is that these princesses are beautiful, wear fancy dresses, jewels and shoes.

Sometimes these messages are covert. Typically, the “bad” characters in Disney films are overweight.

Sometimes these messages are overt. In Gnomio and Juliet, just before her first date, the frog says to Juliet,”You know he’s going to ditch you when he finds out how much you weigh.”

In the film Ice Princess, there were a few scenes about food. In one, the mother gave her daughter a hard time because she wanted a cheeseburger. In another, a skater wanted the server to measure out the cheese in her salad at the skating rink snack bar.

Our little boys are taught that good looks, money and charm are the things that matter.

Parents are in a very powerful position, believe it or not, even more powerful than the messages in these films. What we can do is watch these films WITH our children and talk about what was portrayed. We can offer a different message, dispel the warped belief systems illustrated and empower our children to view themselves, their friends and people at large, in a different way.

How are you handling this issue with your children? Is there anything you can you do differently to be more effective? What do you notice when you have these conversations with them?