Vanity sizing is the phenomenon of ready-to-wear clothing becoming larger over a period of time. It has been shown that both women and men are willing to pay a higher price for clothing deemed a smaller size. Presumably, designers are more than happy to appease consumers by gratuitously down-sizing their clothing.
There is no consistency between retailers anymore. Shopping has become incredibly difficult for many, perhaps even most. What does true-to-size really mean these days?
For those struggling with self-esteem and body image issues, it is stressful enough to go shopping for clothing, but facing this extraordinary inconsistency between designers makes the arduous process of shopping merciless.
Aside from confusing our perceptions of our bodies, what message does this send to women and men about how much size actually matters? What have you noticed? What has your experience been?