be naïve enough to not know what you can’t accomplish


Kevin Plank, creator and CEO of Under Armour, Inc., said one of the most inspiring quotes I have heard in a long time. When asked about the experience of building his brand, he remarked, “[I was] smart enough to be naïve enough to not know what I couldn’t accomplish.”

Here is a little bit about Kevin’s story. Frustrated about being weighed down by heavy sweat-drenched cotton shirts that he wore under his football jerseys, Kevin used $17,000 of savings from his rose business as the seed money to create a t-shirt that he, himself, needed on the football field. He personally went to fabric stores in search of synthetic fabric that would make a difference and then went through several prototypes. He handed some shirts out to his friends, telling them that if they liked them, wear them. If they loved them, give one to the guy at the locker next to them. And so they did.

I realize that we’re not all out to be the likes of Kevin Plank and that my blog is not a “business” website. But when I recently had the opportunity to hear Kevin tell his story, I was personally inspired. Not by how lucrative his business has become (tho, truth be told I do think it’s incredible that he turned his $17,000 into a billion dollar business), but by how he came to be where he is today. He had a need and out of that need, he created something. He believed in his product. He became passionate about how his shirts could positively impact sports by keep players light on the field (rather than being weighed down by heavy cotton shirts). The rest is history. He was, indeed, smart enough to be naïve enough to not know what he couldn’t accomplish.

Everything starts with an idea. Ideas grow if they are fueled by passion. Hopefully that passion is fueled by the desire and belief that you can do “anything,” or at least what you are setting out to do. So the next time you set out to do something, with wisdom and a little naïveté, go for it!

About Jodi Rubin, ACSW, LCSW, CEDS

Jodi graduated with a B.A. in Psychology from SUNY at New Paltz and earned her Master’s degree in Social Work from New York University. In addition to over a decade of work as an LCSW and Certified Eating Disorder Specialist with individuals, families and groups in her private practice, Jodi is a NASM (National Academy of Sports Medicine) Certified Personal Trainer and created Destructively Fit®, a training that addresses eating disorders within the fitness industry. She is a former director of Day Treatment at The Renfrew Center for Eating Disorders and a founding member of Metropolitan Psychotherapy and Family Counseling Practice. Jodi also specializes in infertility and has served on the Clinical Advisory Board of Seleni Institute since its inception. Jodi is the creator of a curriculum on eating disorders for the Graduate School of Social Work at New York University and has been teaching this course, as well as guest lecturing in the NYU Post-Master’s Program, since 2007. Jodi actively lectures and teaches students, families and professionals throughout the metropolitan area about the etiology, prevention, treatment, assessment and work with eating disorders. Through psychotherapy and supportive work with adolescents, adults and families, Jodi works to create a secure sense of self, increased self-esteem and a healthy relationship with self and others. She works with an eclectic person-centered approach and tailors her practice techniques to the unique needs of each individual. Please feel free to contact Jodi directly in her Greenwich Village office, 212.529.5811. View all posts by Jodi Rubin, ACSW, LCSW, CEDS

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